We love Social Media and believe that online marketing benefits the organisations more than traditional marketing especially for the brands with sense of urbanity. To fill the gap between online audience and businesses, we stepped forward and established Amara in Yangon, right at the heart of Myanmar.
Never mind when we first started, even up until now, “Online Marketing” in Myanmar is not the first resort even among businesses which love to do creative branding, due to fewer Internet users compared to other developing countries. It all changed when mobile Internet entered the scene. With almost everyone in the urban area are just a click away from the Internet, social media rapidly established itself as the digital teashop for sharing virtually everything—from humorous movies to politics.
We see this as the opportunities for marketers. The fast growing number of Internet users in Myanmar would present businesses with a fascinating opportunity to expand their branding strategies. We did research on Myanmar online community, tested it out in various ways, and applied the results for online marketing consultancy. Finally, we met our own expectations and established the one stop digital marketing agency. We are happy to be arguably the first digital marketing agency in Myanmar.